THE CHALLENGE

With a community of over 3,000 photojournalists, ViewFind is a visual storytelling startup that acts as both an editorial publication platform and an agency for brand stories.

The Founder and CEO of ViewFind came to us in the fall of 2014 with a concept to revitalize the economically impacted photojournalism community by building an online platform that would showcase the important social and global stories of the journalists’ work, while also providing them with job opportunities as corporate brands increasingly seek nontraditional advertising in the form of authentic user stories. Thus, we were tasked with not simply the design of an editorial website — rather, the ViewFind platform was to be a dynamically complex system incorporating all of the following features: a) a custom frontend story submission tool; b) a frontend output of stories displayed in multiple formats (longform and slideshow) and sorted by multiple taxonomies; c) an interactive world map; d) a social network; and e) a backend CMS tailored for the internal editorial team to review, edit and publish content.

The current live version of the site found at ViewFind.com is the MVP version we completed in 2015 (with only basic features); we highlight in this case study the designs and functionalities from our second product design and build — the full, official redesigned version of ViewFind currently in development.

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