With the wealth and diversity of both color palette and subject matter in the photographs that ViewFind published, we branded ViewFind with a strongly editorial logo, a boldly simple color palette and contemporary yet humanistic fonts.
From the MVP version of ViewFind to the new platform in development, we went through several iterations of the logo and brand identity as the company mission and personality evolved and solidified over time. We arrived at the current brandmark –– an iconic “V” composed of a strong sans serif stem paired with traditionally serif apostrophe –– as a confident representation of much of what ViewFind stands for: bridging old with the new, bridging communities and bridging ideas.
Because we felt that any one color would compete with and distract viewers from the photography, we used black augmented by white negative space to give the content a solid and powerful foundation without overshadowing the focus. And while you will see thinner fonts on the MVP live site, we ultimately settled on the still elegant but bolder lines of the Avenir Next family to complement the power of ViewFind’s stories.
Visual identity usage guidelines.
Corporate collateral style guidelines.
Business card & letterhead design.
Presentation deck design.
Misc swag design.